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2007 China Electric Heater Industry Analysis Report, TCL, heating Airmate – HC Network Appliance Industry hc360
In recent years,
Heaters
Product, with its compact, low cost, high efficiency heating, cleaning, pollution-free benefits enjoyed by consumers. Precisely because the industry in recent years, an annual growth rate of 10%.
However, in 2007, electric heating, consumer demand has not maintained its sustained growth. As the heating industry, lowering the threshold, the number of SMEs who are still growing, but the formation of large brands have quietly led to a situation where the strong separatist also weaken gradually. In Generally, electric heating and China 2007 marks the maturity of the market.
1, 2007, the market size and structure of the electrical resistance China
(1), the market size
2007, the market continues to evolve, saturated and competitive that China has suspended market heating, the inertia of the industry rate of 10% annual growth, the size of the first negative (Fig. Unit: million) growth, total domestic sales in 2007 only 4.2 million units. Survey data show that in 2007 the owner of the device heating rate of Chinese families 35.2% turnout in 2005 compared to stability, a phenomenon also demonstrated its market Electric heating has been to promote growth toward maturity. Among them, Heilongjiang, Zhejiang, Jiangsu, Jiangxi, Northeast and south of the main needs City market for electric heating. The accounts of the market demand for 32% of total demand. Among them, most heating Heilongjiang Electric area the weather is too cold and caused additional equipment in the central heating, south of the Yangtze River are mainly direct result of climatic factors on demand.
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(B), the market structure
1, the market structure of the mark
2007, increasing competition in the market, many brands of electric heaters announced the domestic market. However, the objective conditions of service and quality, the impact of market coverage of the brand is also very different. Since the heating of the general opinion of the market, the brand has a strong competitive advantage and take the online high-end beauty Airmate be calm in the heating market in the first camp, electrical oil heater in the absolute position of the bits of art on the second camp, in the traditional sense the regional brand is still around, like the Camry, the life eternal. As you can see from these brands, many national societies heating brand foremost
Fan
Expansion of the strategic expansion of manufacturing units.
Even now, the world famous brands to competition the market for electric heaters, France, Italy, New heater moved on the internal market, its much higher price compared conventional electric heating, but there is no shortage of consumers choose to buy.
Two channel structure of market
Channels distribution in the electric heater, electric heater manufacturers often rely on their own production unit was? Fans keep the channels of distribution heat.
channel-like structure, the electric heating was 2007 channels diversified trend, mainly in
Appliances
Shops, supermarkets, traditional department stores, hardware stores, plumbing, brand boutiques and so on. Research indicates that consumers have a heater Electric subjective and selective, 49% of respondents believe that consumer choice appliance store to buy products based on electric heating which guarantee product quality, service quality, have 31% of consumers polled felt electric heating product department store selection centers, supermarkets on the basis of this price, the product is complete. Research indicates that consumers are buying an appliance or heating favorite stores sources, followed by traditional buyers. In addition, when consumers buy electric brand awareness is still insufficient heating.
3, the price of the market structure
2007, subject to the effects of rising commodity prices, the wholesale market, electric heating increased 15% over was more or less, retail prices rose 5%. However,
TCL
appliance giants entered the market, such as heaters, electric heaters major Amy "big brothers" have also increased the supply of products has greatly increased, increased competition, electric heating showing a fall in prices of flat products or situation, as well as new high-end prices of many devices older have different levels of impairment.
2007, the price level of electric heating increasingly blurred, the heater radiator heating oil in traditional ceramic, halogen heater tube, heater, heaters and prices of other products are concentrated in 60 yuan to 500 yuan in concrete, oil radiator heater market price is 400 yuan, quartz tube heating market price distribution from 200 to 400 yuan; halogen tube heater market price of RMB 60 to RMB 200.
Research shows that prices of most electric heating products are between 200 to 300 yuan in 2007, list-style fireplace in the price of new products, 600 ~ 800, however, that price is "accessible" Many people have the opportunity to buy. However, the seemingly low price of the heater, for manufacturers, there is still considerable advantages. About the Author
I am a professional editor from
China Suppliers
, and my work is to promote a free online trade platform.
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