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2010 Will Be A Solar Water Heater Industry-Year
2010 is a solar water heater industry, the take-off, is based on the solar energy industry, several major trends. Shun trends, shun the trend, you can seek great development.
1, solar energy industry has become a pillar industry in China, the prospects bright
After 10 years of the solar energy industry’s development has gradually matured, the current energy industry has become one of China’s pillar industries.
According to the authoritative survey research organizations, China is the world’s largest solar water heater producer and user countries, 2008 sales of nearly 035 million square meters, the entire industry output value of more than 40 billion yuan, more than the gas-fired water heaters and electric water heaters. Urban and rural residents to become the most economical and most environmentally friendly water heater.
The past five years, the solar water heater industry, 30% to an annual growth rate of 35% is expected by 2015, the national residential solar water heaters will reach 232 million square meters, industrial output value of more than 1000 billion yuan, will become a residential solar water heater water heater category with the most potential.
At present solar water heater industry, manufacturing and supporting more than 1000 enterprises, industry employees more than 400,000 people. The current solar energy industry, and are in an industry experiencing explosive growth period.
According to the principle of industrial economics shows that an industry in the fast take-off stage, the effects tend to speed the growth of contributions to society greater economic output. A conservative estimate, given the current situation of solar energy industry, for every increase of 1% of GDP output, will give the relevant units in 2600 supporting industries, enterprises and individual business operators with a larger increase in wealth. At the same time can protect the 100,000 people of employment.
In such a thriving, fast take-off of the industry, we can choose the opportunities are enormous.
Second, the state has placed high hopes on the solar energy industry
Over the years the solar energy industry has always been the strong support of the State:
In 2007, some of China’s cities have local laws and regulations to the form of new buildings to install solar hot water system requirements, such as Jiangsu, Jinan, Yantai and other regions have explicit requirements for the following 12-storey new buildings to comprehensively promote and configuration of solar water heating systems ; Hefei, Jiangxi and other places the Government has introduced a series of subsidies, preferential policies to support solar energy development.
In 2008, the National Development and Reform Commission issued a “solar thermal utilization and promote the national implementation plan”, which clearly stated our country will develop the compulsory installation of solar water heaters policy.
In 2009, solar water heaters into the countryside areas of home appliances, consumers who purchase solar energy products company won the bid to the countryside to enjoy the state financial subsidies to 13% discount.
Recently, the Central Economic Work Conference, President Hu Jintao, general secretary of clear instructions, my, we must implement the transformation of modes of production. The transformation of this mode of production out of energy-intensive industries, extensive mode of growth, the saving and sustainable development industry by providing policy preferences. This transformation of the mode of production to be fully implemented in local governments and included in the ranks of executive assessment.
National Development and Reform Commission has recently brewing a new round of economic revitalization plan, including New Energy and Industrial impressively.
In such a situation, the “Made in China” will make a major home appliance system adjustments: First, widening the demand of products for civilian consumption, and second is to enhance the overall premium products for civilian domestic demand strength.
Solar water heater industry, energy industry as a new pillar industry in national macro-governance and the urgent transformation of production mode, is bound to usher in 2010, a new development opportunity!
Third, household appliances to the countryside policies, to enlarge the total solar energy industry growth
In the 20 years the development of solar water heaters, solar water heaters are mainly three or four natural market sales, by selling a variety of promotional tools.
Entered in 2009, solar water heaters have been incorporated into national household appliances to the countryside works, enjoy the national sales subsidy policy, the introduction of this policy will greatly stimulate the sales of solar water heaters.
Of solar water heaters have been incorporated into national household appliances to the countryside works, brought three advantages of solar water heaters.
First, there is national sales subsidy policy, will stimulate the sales of solar water heaters. According to the relevant organizations predicted, the solar water heater has been incorporated into national household appliances to the countryside works, will increase by 25% of sales.
Second, solar energy sales channels to accelerate the transformation and integration, engaged in sales and service dealers more segments, more professional, more standardized. This large group of knowledgeable, passionate entrepreneurs to provide employment opportunity to get rich.
Third, solar water heaters and other household electrical appliance enterprises competing against the greatly improved solar energy enterprise level management and brand marketing!
At present, the Jiangsu and Zhejiang between the two places the number of solar manufacturers combined account for about 50% of the country in 2009, solar water heaters to the countryside successful enterprises in Jiangsu and Zhejiang provinces, a total of 30, accounting for nearly all the successful businesses Qi Cheng. From this, a major bid in the countryside home appliances enterprises in Jiangsu and Zhejiang region of solar energy production and marketing capabilities have begun a collective hair force, in 2010 the solar industry landscape, from the solar energy company in east China will have more market the right to speak!
As a successful home appliances to the countryside of Jiangsu New Energy Co., Ltd. Sun Po in the east on the plate, in the old times, Mut Wah Tianbao Jiangnan Water Village, the increasingly powerful sun Bowes, will join you the business elite to jointly open the 2010 glory!
4, the solar industry to upgrade technology
According to our observation of the solar water heater industry to track, after 20 years of professional development, the 2010 solar water heater industry will enter a period of technological innovation.
First, the solar water heater industry, more than 20 years of professional development, has formed a strong industry cluster, industry form a complete set of upstream and downstream industry chain penetrate each other, and this solar water heater industry, laid the foundation for technological upgrading.
Second, according to the classical theory of Industrial Economics, an industry from the Enlightenment to the growth, product technology, structure, technical content is from low to high, with the development of solar water heaters, technological innovation is imperative.
Third, as the household appliances to the countryside in depth, some irresponsible enterprises will be some inventory backlog, unsalable or of poor quality products are sold in rural areas, triggering consumer dissatisfaction. Local regulatory authorities to carry out and increase the quality of supervision, to promote solar water heater companies have become increasingly demanding pursuit of technical quality.
Fourth, the majority of consumer product quality and new technology requirements continue to increase, technology and high added value products more popular with consumers.
Solar water heater business in order to better meet consumer demand, we must increase the technical inputs active and innovative in the future of solar technology products will be developed in four areas:
Better Quality: As the industry advances, the competition is more intense, three, four market to enhance consumer demand, shoddy products will be out of the market, solar water heater companies must produce high-quality products.
Live longer: three, four markets the consumption power of the consumer is now better determine the quality of life for longer product more desirable. And the past production of low-quality low-cost solar energy products, but also because of quality defects to the consumer, a number of disputes brought to the dealer, so that low-quality solar energy products have no market gradually.
More energy-efficient: With the industrial technology innovation, in particular, some backbone enterprises innovative solar water heaters under the leadership of a higher energy efficiency, integrated energy-saving effect and better products will replace the previous low-quality solar energy products.
With a healthy function: the past two years, in large home appliances category, with functional health products popular with consumers of all ages! This innovative trend with three, four markets to enhance the quality of life of consumers in the Solar Products will be reflected in the.
Solar water heater industry, technology upgrades, the solar water heater industry is a major reshuffle, a large number of workshop-oriented enterprises is bound to be eliminated.
With a large number of solar water heater companies were eliminated, the original distributors around these businesses to pay attention to find a way out.
5, the solar industry will be assembled to the brand-oriented company focused on
China’s solar energy industry for a long period of time to take the procurement of social common parts assembly, assembly production. Attention to the brand in the solar industry, small businesses, the brand will operate in serious and even fewer businesses.
Integrated front analysis, industry competition will be the birth of a strong brand, business growth and spiritual needs of needs of the brand, the consumer’s awareness of needs of the brand, with the home appliances to the countryside this new trend of attacking, over the years to suppress the brand in the minds of rural consumers Consumption will finally be released at a reasonable price to enjoy the quality of great brand-name products, services, and psychological satisfaction, consumers why not?
Currently solar energy companies can basically be divided into four main camps: the first camp, the big brands and professional brands; second camp there is a certain well-known old brands; third camp is the potential for development of the enterprise; fourth camp, some by “guerrilla warfare” to survive a “motley crew.”
After 11 years of efforts, the sun Po brand with a strong expertise in industry, has entered the first camp. Into 2010, the solar energy industry brand campaign will also be triggered at any moment, only the strong corporate brand has to stand on the market!
6, the international economic situation is very favorable for the development of solar energy industry
The financial crisis in 2009 gave its export-oriented enterprises suffered a lot of bitterness, but also a large number Zhizuo low-cost solar energy had gone out of business.
The financial crisis in 2009, before the sun treasure because he insisted on high-quality products line, not only failed to decline in exports, but to attract more foreign investors to join. At present the Sun Bao enterprise exports reached more than 100 countries and regions, its own brand exports nearly 30%.
By 2009 end of the year, the world financial crisis has bottomed out gradually.
By 2010, global economic development will enter a post-crisis era, “post-crisis era” of the economic characteristics are as follows:
1, a tremendous commotion in the economic crisis reduced the slow recovery in the global economy, consumer confidence is gradually restored.
2, the global consumer demand adjustment, consumer slowdown in consumption patterns in developed countries shift from an extensive consumption of lean and consumption.
3, developed and developing countries are carrying out industrial restructuring and transformation from high energy to low energy consumption.
4, environmental protection and energy-saving awareness of the country’s industry from high-emission to low-carbon transition.
5, the global economy will be more dependent on Chinese-made, home appliances, solar energy exports will face new opportunities.
China in the past decade, has gradually become a global manufacturing center, there is statistical data show that in the United States for more than 63% of the necessities of life is manufactured in China, Europe 39% or more of the necessities of life is manufactured in China, of which solar water heater As China’s independent intellectual property rights business, but also account for more than 60% of world capacity.
Therefore, we have reason to believe that in 2010, investment in solar energy industry is to invest a kind of wisdom!
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